A factor that besets many small groups and charitable organisations is lack of profile together with the difficulty of explaining to others the impact they are having. A short, professionally produced video (or podcast) that’s readily available on the internet, played at presentations, and/or distributed to key people on DVD can go a long way to educating them to what you really do. This could be a crucial factor in securing funding and keeping existing funders on-side in what has become a very competitive funding environment.

Or perhaps you need to deliver easily accessible information to a well defined but distributed audience. This may be your own staff and volunteers; it may be a particular interest or campaign group; or perhaps a social group to whom you are committed. In all these areas professional sound or video can offer a powerful tool in achieving your objectives, especially if combined with other supporting strategies.

The cost of professional video production has often put it outside the reach of cash-strapped charitable groups and not-for-profit organisations, so video often just doesn’t feature in an organisation’s thinking. Moving Frame, with its charging structure aimed specifically at the third sector, now changes that.